Sharp's Brewery Doom Bar Build | Royal Cornwall Show
A bespoke Doom Bar entrance for Sharp's Brewery at the Royal Cornwall Show.
The Brief
Sharp's Brewery briefed Trinity Set & Stage — a festival build partner and bespoke bar builder London brewery brands trust for outdoor events — to design a memorable bar and signature entrance for their return to the Royal Cornwall Show, this time anchored by a custom Doom Bar entrance structure. The brief called for a beachside bar and gateway tough enough to survive typical Cornish weather while still capturing Sharp's relaxed, seaside brand aesthetic. As an event production company London festival organisers rely on for weather-resilient outdoor builds, Trinity needed to deliver a distinctive, on-brand structure that could be built to a fixed show date regardless of conditions on site.
Our Approach
As a bar build London festival clients return to year after year, Trinity branded the Doom Bar entrance the honest way, burning the words 'Doom Bar' directly into the timber and adding neon signage to guide thirsty showgoers straight to the bar. Around the structure, our crew laid a carpet of sand to extend Sharp's beach theme out across the marquee floor, reinforcing the brand's seaside identity in every direction guests looked. This willingness to build genuinely characterful, weather-tested structures for outdoor festival sites reflects the wider approach we bring to bar and bespoke entrance builds across the UK.